Management Team
- Michael J. White President & Chief Executive Officer
- Don De Benedictis Vice President of Application Development
- Stephanie Staniec Director of Product Development
- Sally Cox Director of Client Services
Michael J. White
President & Chief Executive Officer
Mike brings more than twenty years of senior management experience in consumer goods and the entertainment industry to his position at B3. He has a proven track record of formulating and executing successful business operations plans for leading companies—generating significant returns for investors.
Before joining B3 in 2004, Mike was executive vice president of WEA, the second largest music distribution, manufacturing and packaging company in the US—with shipments of more than $3 billion annually. Among his accomplishments, Mike led a successful re-engineering of Time Warner's CD/DVD manufacturing facilities, which dramatically reduced headcount and costs, and improved turnaround time. He also helped create WEA as the first major label to offer digital music downloads, in the process positioning the company as the industry's leader in the segment.
Mike received his bachelor's degree in economics from William and Mary, and graduated magna cum laude from Harvard Law School.
Don De Benedictis
Vice President of Application Development
Don is the lead software design engineer for B3's development and implementation of the E-Commerce Order Center solution, a position he has held for more than 10 years. This solution includes integrated store-by-store and administrative reporting capabilities, and support for a customer service center.
Don's background consists of a unique blend of financial industry experience and information technology expertise. He came to B3 from Deloitte & Touche in Los Angeles, where as manager of the Management Solutions & Services Group, he designed, developed and implemented IT solutions for a variety of clients. Earlier, he began his career with Touche Ross as a CPA in the firm's tax department—involved in tax compliance, planning and consulting.
Don received his bachelor's degree, summa cum laude, from the University of California-Berkeley, and an MBA from the Anderson Graduate School of Management at UCLA.
Stephanie Staniec
Director of Product Development
Stephanie leads a team that manages new product design and development and helps formulate B3’s product strategy. She works closely with clients to determine and provide creative solutions for their business needs.
Stephanie has over 15 years of experience working in software development and implementation. Her background includes managing and leading Quality Assurance teams for several internet software companies including eHarmony.
She holds a bachelor’s degree in Business Administration – Management Systems Analysis from California State University, Northridge.
Sally Cox
Director of Client Services
Sally manages B3’s Customer Care and Operations Group, working closely with B3’s clients to ensure an optimized shopper experience. Her expertise in order management, warehouse relations, promotions and store and product placement is vital to enabling our clients’ e-commerce vision.
Sally has 20 years of successful Marketing, Sales and Operational experience in the entertainment industry. Prior to B3, Sally was the Regional Marketing Manager for WEA where she developed and implemented some of the first online promotions and Value Adds with both brick and mortar and online.
She attended Rutgers University.
