Ticket Bundles
B3’s Ticket Bundle function uses the features of B3’s Promotional Tools to allow ticket sellers to combine the sales of tickets with the offer of other products, including physical goods, digital downloads, and services. Among our more recent Ticket Bundles was a promotion for Tom Petty, which presented the following offer:

When purchasers bought tickets through selected ticket sellers, they were given a PIN code and a URL that took them to a B3 site. On that site, they redeemed their codes to receive two “instant grat” MP3 tracks immediately, and, on the album’s street date, they were automatically delivered a link to download the full album. Finally, at the conclusion of the tour, everyone who redeemed their code was also provide a link to download a selection of 8 live tracks form the tour.

B3 processed all these transactions and fulfilled the digital items through our own digital content warehouse.